Product owner as a homeowner

Allan Kelly from Allan Kelly Associates

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For years people have been comparing software construction with building construction. Think about how we talk about “architecture” or foundations, or the cost of change and so on. As I’ve said before, building software is not like building a house. Now it occurs to me that a better metaphor is the ongoing ownership of the building.

Every building requires “maintenance” and over time buildings change – indeed buildings learn. While an Englishman’s home is his castle those of us, even the English, who are lucky enough to own a house don’t have a free hand in the changes we make to our houses

Specifically I’m thinking about the Product Owner. Being a Product Owner is less about deciding what you want your new house to look like, or how the building should be constructed, its not even about deciding how many rooms the house should have. The role of the Product Owner is to ensure the house continues to be liveable, preferably the house is getting nicer to live in, and the house is coping with the requests made on it.

I own a house – a nice one in West London. As the owner I am responsible for the house. I do little jobs myself – like painting the fences. More significantly I have to think about what I want to do with the house: do we want to do a loft conversion? What would that entail and when might I be able to afford that?

I am the Product Owner of my own house. I have to decide on what is to be done, what can wait and what trade-offs I can accept.

When I bought the house the big thing to change was the kitchen and backroom. There was little point in any other works until those rooms were smashed to bits and rebuilt. I had to think though what was needed by my family, what was possible and what the result might be like. I received quotes from several builders – each of whom had their own ideas about what I wanted. I hired an architect for advice. I looked at what neighbours had done. And I had a hard think about how much money I could spend.

An Englishman’s home is his castle – I am the lord of my house and I can decide what I want, except…

My wife and children have a say in what happens to the house. Actually my wife has a pretty big say, while the children have less say there needs are pretty high on my list of priorities.

My local council and even the government have a say because they place certain constraints on what I can do – planning permission, rules and building codes. The insurance company and mortgage bank set some constraints and expectations too.

My neighbours might not own my house but they are stakeholders: I can’t upset them (too much) and they impose some constraints. (In my first flat/apartment the neighbours were a bigger issue because we shared a roof, a garden and the walls.)

So while I may be lord of my own house I am not a completely a free agent. And the same is true with Product Owners.

The secret with Product Owners is: they are Owners. They are more than managers – managers are just hired help. But neither do POs have a free hand, they don’t have unlimited power, the are not dictators, they are not completely free to do what they want and order people around.

Like me, Product Owners have limited resources available: how much money, how many helpers, access to customers and more. I have to balance my desire for a large loft conversion (with shower, balcony and everything else) with the money I can afford to spend on it. That involves trade-off and compromises. I could go into debt – increase my mortgage – but that comes with costs.

Product owners have responsibilities: to customers and users, to the those who fund the work (like the mortgage bank), to team members and peers to name a few. Some decisions they can make on their own, but on other decisions they can only lead a conversation and guide it towards a conclusion.

What the homeowner metaphor misses entirely is the commercial aspect: my house exists for me to live in. I don’t expect to make money out of it. The house next door to mine is owned by a commercial landlord who rents it out: the landlord is actively trying to make money out of that house.

Most Product Owners are trying to further some other agenda: commercial (generating money), or public sector (furthering Government policies), or third sector (e.g. a charity). In other words: Product Owners are seeking to add value for their organization. This adds an additional dimension because the PO has to justify their decisions to a higher authority.


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Adding Value to User Stories

Allan Kelly from Allan Kelly Associates

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My next online workshop is now available for booking: Adding Value to User Stories.

As with my previous online workshops this is a series of four 90 minute online (zoom) sessions delivered on consecutive weeks. And as before a few tickets are available for free to those who are furloughed or unemployed.

This workshop is for Product Owners (including business analysts and product managers), Scrum Masters, Project and Development Managers.

Learning Objectives

  • Appreciate the influence of value on effort estimates and technical architecture at the story and project level
  • Know how to estimate value for user stories and epics
  • Recognise how cost-of-delay changes value over time, why deadlines are elastic by value and how to use Best Before and Use By dates when prioritising work
  • Appreciate how values define value, and how this differs between organizations

Details and tickets on the EventBrite booking page. Alternatively you can book directly with me.

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The problem with Product Owners

Allan Kelly from Allan Kelly Associates

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Advertisement: at the time of writing there are still a few tickets available for my online User Stories Masterclass beginning this Wednesday, 90 minutes each week for 4 weeks.

After submitting his review of The Art of Agile Product Ownership one of the reviewers sent me a note about the review was and said:

“Gee, I really wish I could be that type of Product Owner.”

His comment made me smile. He nicely summarised much of the argument in Art of PO. The book makes a case for an expansive product owner – one with product management skills and business analysis skills; a product owner who looks to improve value over the short and long run, and for product owners with more customer empathy and marketing skills than code empathy and technical skills.

Many of the Product Owners I meet aren’t really owners of the product. Rather they are “Backlog Administrators” and as such the industry is creating another problem for itself.

Over the years the product owner role has been diluted, so many product owners are not really owners of their products. Instead their role is limited and constricted. They are judged on how many features they get the team deliver, whether those features are delivered by some date or whether they have met near term goals of doing the things customers – or internal users – are complaining about.

In other words the whole team is a feature factory: requests go in and success is measured by how many of those requests reach production.

Sure that is one way to run a team, and in some places that might be the “right” way to do it (a team dedicated to addressing production/customer issues perhaps.)

Unfortunately agile is prone to this failing because of the sprint-sprint-sprint nature of work. The things in front of you are obviously more valuable than the things that are not. The people shouting at you today obviously represent greater value than those who are sitting quietly asking nicely. And both groups can mask bigger insights and opportunities.

Hang on you say: Is this the same Allan who has argued against long term planning? And against analysis phases? The Allan who always argues for action this day?

Well, yes I am that Allan. And I agree that I regularly argue that teams should get started on coding and limit planning and analysis.

But that doesn’t mean I’m against these things, it only means I’m conscious of the diminishing returns of planning; and I know that what is technically possible frames not only the solution but the problem – because often we can’t conceive of the problem until we see how a solution might change things.

Teams need to watch out for the “bigger” questions. Teams need to take some time to thing long term. Time needs to be spent away from the hurly-burly of sprint-sprint-sprint to imagine a different world. Dis-economies of scale may rule but there still needs to be consideration of larger things, e.g. jobs to be done over user stories.

The responsibility rests with the Product Owner.

They own the product the way I own my house: I have to pay the mortgage and I have to change blow light bulbs but I also need to think: how long will the roof last? Will we build an extension? When will we rebuild the patio? And where am I going to put a car charging point when that day comes?

I don’t take those decisions in isolation, I don’t spend lots of time on them and I don’t let them get in the way of work today. But spending a little time thinking about them, and I may well leader on the discussion. Taking a little time to think through out how things might fit together (don’t do the roof until after the extension is built) has benefits.

And so many Product Owners aren’t doing that. Worse still their organizations don’t expect them to. Maybe they see an Architects doing that, or a Product Manager – or maybe nobody does.

The thing is: the Product Owner is the OWNER.

Managers and architects are hired and fired as needed. The buck stops with owners.

Many organizations have got this the wrong way round. The Product Owner role is diluted and individual Product Owners emasculated.

Advertisement: at the time of writing there are still a few tickets available for my online User Stories Masterclass beginning this Wednesday, 90 minutes each week for 4 weeks.

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User Stories: online workshops – booking now (free for furloughed)

Allan Kelly from Allan Kelly Associates

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Last month I ran an experiment: I delivered my one day workshop on User Stories, Requirements and Backlogs as a series of four 90 minute workshops and offered them for free. I had a great response with over 20 people signing up immediately and during the last month we all learned something – I had great feedback.

I’m now reworking that workshop further into two series: User Stories Masterclass and Value Driven Planning. Both of these will run as four 90 minute workshops online over successive weeks.

Booking is are now open for User Stories Masterclass. This will start next week, Wednesday 13 May (3pm, London BST time.) There will be one class at the same time each week.

Places are limited so don’t hold off booking. (If you miss out let me know and I’ll try to schedule another soon.)

Workshops 1 and 2 will focus on User Story format and what makes a good story. Workshop 3 will consider some of the processes that fit around User Stories (definitions of done and ready, acceptance criteria, etc.) and, importantly non-functional requirements. The final workshop will look at splitting stories.

I’m making some tickets free for those who have been laid-off or furloughed because of you-know-what.

For everyone else there are two price points. “Self pay” for those of you who are paying out of your own pocket. And a more expensive “Company paying” ticket for those with a generous employer – who can reclaim or avoid UK VAT.

To sweeten the extra price I’m including a one-hour one-on-one consultation for those who pay the higher price.

More about the value workshop soon – and why the split? Well, a) it turns out I have more than enough material, and b) people had some great questions and I want to allow time for conversation.

More details on my website.


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Pandemic in the digital age

Allan Kelly from Allan Kelly Associates

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It was hoping to keep this blog virus free. Indeed my “Conflicts in coaching” was going to be the first of several on agile coaching (what else could I do in the air going to and from Agile on the Beach New Zealand?) But…. the world has changed, I’ve changed…

It is a very scary time. Both health wise and economically: I know at least one software engineer who has lost his job as a result of the slow down. But I also know random (inappropriate) coding jobs still appear in my mailbox, I continue to see job adverts on Twitter and LinkedIn and I know one company that has landed work and had to hired contractors to work on a corvid-19 project. So some observations…

Observation 1: Covid-19 will go down in history as the first digital health crisis.

Digital technology has a big role in fighting the virus. Decisions and actions are being driven by software models of what could happen. The famous Imperial model is now OpenSource and Microsoft engineers are reported working to improve the model. (At a few hundred lines of R code there isn’t that much to refactor – although there are some very long functions and I can’t see any unit tests.)

Apps are being created to track contacts and you can bet that the search for antidotes and vaccines is utterly dependent on software. Digital powered home delivery networks and internet shopping have made closing the economy just about possible.

Those who are not directly fighting the virus are continuing to work because of digital technology. Zoom, Skype, and the like might be the most obvious beneficiaries of the virus but many others will benefit too. Although the virus is simultaneously putting a strain on our digital infrastructure and necessitating human action – witness the search for Cobol programmers in the US.

Not only have most IT, sorry digital, workers decamped to home but so too have many others – in fact almost any occupation that can. Schools are delivering lessons and distributing home learning kits online. Industries which can’t move to online working will suffer the most. (Except those which put themselves in harms way like medical staff and, to a lesser degree, delivery staff.)

And when not working online media like Netflix, YouTube and BBC iPlayer keep us sane.

For us digital folk this is no big deal. It is an extension of normal life: we are at home 5 days a week not one. But for other folk, this is big. Even the most digitally inept lawyer is having to get with the technology. As people are forced to become familiar with digital technology …

Observation 2: Digital technology adoption will be accelerated by the virus

Which means, while some technology companies (like my friend’s) will not survive, those that do are set for a boom. Post virus swaths of the economy will be destroyed but technology is in for a boom.

That boom is driven by the three forces above: 1) unlike others, our industry is not destroyed, 2) technologist continue to work remotely, and 3) non-technologist will learn to use more technology.

In particular digital healthcare – both back-office big data background analysis and customer centred applications – will play an oversized part. This field was already growing rapidly but the experience gained during this crisis can only help the sector.

But also…

Observation 3: The economic devastation caused by the virus will open up many new opportunities for digital companies to enter markets and thrive

Companies which fail create opportunities for new companies – either a like-for-like replacement or a new type of company. Previously, while those companies were active, digital technology had to compete with the existing providers, the incumbents. With those companies gone the way is clear for new digital technology companies to enter the market.

I’m not saying this isn’t going to be horrible; company failures will be painful and it new entrants will take time to get established.

And what of Agile?

Observation 4: Covid-19 is the ultimate test of agility

Forget arguments about what is agile and what is not agile. Forget ScrumBut, Wagile and the other insults hurled at those judged to be less agile than thou.

Forget agile assessments and agile maturity frameworks; forget ticking off ceremonies and declaring yourself agile. In the new world the more agile you are the greater your chances of survival.

On paper you may have the most agile team in the world but, if that team, and your organization, cannot now demonstrate how it changes rapidly it just isn’t agile.

Every single plan that existed before March 1st is now invalid. Right now companies need to pivot like never before. Agility helps companies pivot. Those who can’t pivot, or can’t pivot fast enough stand to loose the most. If you can’t pivot you aren’t agile, QED.

Companies which still operate in hierarchal command-and-control mode will find it more difficult to switch to distributed teams and remote working. When everyone is remote you need to delegate decision making. Companies which don’t trust employees, companies which constantly check what employees are doing will find home working incredibly difficult and expensive.

Individuals and interactions are more important than ever before. Processes and tools are essential but few heavy weight processes will survive the instant shift to completely distributed working. Any tool which doesn’t help now is an impediment.

Those companies which are still struggling with technical liabilities (aka technical debt) will find the cost of living with those liabilities just increased.

Observation 5: Test driven medicine

Day after day I read in the papers that the UK is not doing enough testing. It seems that countries like South Korea which do a lot of tests and base their strategy on knowing who is infected (and therefore who is safe) and then tracing the virus are doing best.

That means testing needs to be rapid – a short feedback loop.

And testing needs to be cheap so it can be done at scale.

Doesn’t that sound familiar?

The cost of not testing is precautionary isolation. That cost is not sustainable.

If you could test anyone, and everyone, instantly the offices, shops and schools could reopen: you would just test everyone who arrives.

The testing strategy agile has been advocating is now needed to fix the world. And in the UK the Government seems to be as resistant to a test first approach as the most obstinate software manager or engineer.

As much as I hope the world will shortly return to how it was it will not. It will never be the same, we don’t quite know how it will be but it is already clear that digital technology and agility will be part of it.

(Test tube image taken from PublicDomainPctures.net)


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Allan’s online offerings

Allan Kelly from Allan Kelly Associates

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I admit it: I’ve been scared of running online training workshops for years.

I just didn’t see how they fitted with the way I liked doing things. Online training I’ve joined in the past has been boring and I’ve found it difficult to keep my attention. So I assumed that everyone was like that and all online training suffered from the same failings.

But like so many other people in the last few weeks I’ve been forced to reconsider.

And I’ve had really positive experiences. In fact, I’m wondering if online might actually be better suited to my preference for interaction and discussions. Although I’ll admit, it makes designing exercises harder.

Last week I delivered what was a 2-day agile course as four half-day workshops. This seems like a win-win: it is less disruptive for the team undertaking the course, avoids days spent on video meetings and provides more opportunities to adjust content to suit need – plus its cheaper!

So, as of now I have two workshops redesigned and tested online. In addition I’m making myself available for online consulting/coaching. In the past it was only feasible to provide consulting and coaching to companies who could buy whole days. Delivering this online makes it possible to work with individuals.

Improving with Agile
Based on my existing and much delivered Agile Foundations course this four half-day online workshop looks at how teams can use ideas from the agile toolkit to work better. This could mean going from “no agile” to “agile”, or from “existing agile” to “better agile.”

Stories and Value
Derived from my long standing Requirements, Backlogs and User Stories 1-day workshop this is now delivered as four 90-minute workshops. This revised version continues to look at how to write good user stories however now the emphasis is on understanding and delivering business benefit, i.e. value.

I’m part way through delivering Stories and Value to those who signed up to my free workshop offer a few weeks back.

These are on my website now.

I may well offer both of these workshops as public (open enrolment) courses in the next few weeks – although this time I will need to levy a charge. If history is a guide I expect private deliveries to existing teams will be the main customers.

If you are interested in either – joining a public workshop or having this workshop for your own team – please contact me. Who’s interested?

I’m still finalising my plans for personal coaching and consulting, so again, if you are interesting in getting some of my time please get in touch.

And if you have suggestions for workshops or tutorials I should offer I’d love to hear your ideas!


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Coaching conflicts

Allan Kelly from Allan Kelly Associates

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Last year I was coaching a team. One of the big problems the team faced was excessive work in progress – and tendency for developers to start new work when they hit a blockage. Eventually, with the help of the Product Owner who saw the problem too, we starved the work pipeline. The team actually ran out of work. We saw this as a great success. It had never happened before and meant we could really focus and prioritise work.

Unfortunately, this happened when the two of us were not instantly available. You can argue that we should have been instantly available. Or that people should have made more of an effort to contact us. Or that we should have left a secret stash of work to do. Or that the team should have self-organized to fix the problem. That is easy in retrospect but really, I still don’t see it as a problem.

A few hours without work? I see it as a momentous moment, the start of something great.

But that is not how others saw it. The team, the Product Manager, another Agile Coach on site, and anyone these people could tell were quick to tell us how awful it was: “the team ran out of work.” Word spread quickly that the team had run out of work. My name was dirt.

Doing good by one group isn’t always seen as good by others. When you work as an agile coach conflicts occur daily. But some are bigger and more persistent than others.

For most of the last 10 years I’ve mainly worked as a “drop in” coach (“light touch” I like to call it). I visit clients for a short period of time, talk about improvements, problems, solutions, give directive or non-directive coaching and don’t return for days or weeks. I’m not the same clients every week, maybe I drop in a few days a month and talk to people.

Last year was different, I spent almost all of it with one company, mostly embedded in one team as an official “Agile Coach.”

Comparing these two approaches to coaching has left me with a lot to reflect on. In particular I found a number of conflicts which troubled me, I’m not sure I ever worked these out and I’m sure others find the same things. So I’d like to share…

Responsible to the team, accountable to the organization

I was lucky, it was one of the team members who called me in but it was the bigger organization that was paying my fees. While I felt responsible to the team I was accountable to the organization.

That organization wanted things and expected me to deliver: they wanted a team which performed better (delivered more stuff and more value!) They wanted the team to share common practices and ceremonies with other teams.

For the organization I was the bringer of change to the team. But I could only do that if I was accepted by the team. That limited my ability to push through changes. Even if nobody else saw that conflict I felt it every day.

At one level team did want to change but they also wanted the organization to change and I had very little power there. Both sides, the team and the organization had no-go areas. More conflict.

The organization restricted my ability to do things I thought would improve the team. Things the team accepted would help: like spending money on training. So I was bearer of bad news to both sides: one side saw me asking, then arguing for money while the other saw me failing to deliver.

That organization also expected me to operate within the organization: join coaches meetings, sign up to shared coaching goals, complete team assessments, etc. None of these things were necessarily bad in their own right but it meant I had two masters: the team and the organization.

When push came to shove I prioritised the team but I know some coaches who prioritised the organization. I know some team members mistrusted their coaches because they believed their coach would put the organization first.

Honouring self-organization but creating change

So an agile team is self-organizing. That gives them the right to self-organise to work exactly as they do today. Self-organization gives them the right to not change anything – something I wrote about way back in Changing Software Development.

But, almost by definition, the (agile) coaches role is to bring about change, to help the team do better. Conflict is inevitable.

Sure you say “its a question of motivation … the coach needs to create the motivation to change and do better” and I would agree, but, even in creating that motivation one is creating change, one is intervening. Which brings us nicely to….

Leading without authority

Agile coaches lack authority – if they had authority they would be managers, I’ll blog about that in future. In a way not having authority is liberating, one can’t use the whip no matter how much one wants to! But it is also difficult.

The organization, and the coach, wants to create change but without authority even the smallest changes can become massive efforts. When the team is divided themselves, or even when one team member objects to implementing a change becomes like wading through treacle. That can be demoralising for the coach.

Yet a little authority can go a long way in pushing through change and overriding objections.

And on occasions I did reach for authority, but that creates a conflict within oneself as a coach: was I right to do it? am I honouring the team? the team members? am I creating a learned dependency?

Accepted while pushing the unpopular

Nowhere is that conflict clearer then when pushing through an unpopular change in the face of opposition – even minority opposition. As a coach one risks loosing future changes because, most change the coach “initiates” is done with the acceptance of the team, pushing through an unpopular change – even with a majority, even with leadership support – risks future acceptance.

One is constantly asking: how far can I take this team right now?

And: if I take them too far will they trust me tomorrow?

And, most of all: am I right to do this?

Hardly a day pasted last year when I didn’t agonise over these questions. And as I write this I imagine one of those teams members reading this and saying “Huh, and you got it wrong.”

Who gets the credit?

As a coach your job is to make others perform better, but really, only they can perform better. You can’t make them, you can only help them. The final decisions rest with them.

So who should get the credit? – surely it is them, they made the change, they did something different.

That creates an inner conflict. It also creates a conflict with the organization: why should they keep me employed? After all I didn’t make any difference, they did it.

We know the value of positive praise and acknowledgement, but when there is nobody to praise you, when the team don’t recognise the coaches role (which can be hard if the coach is doing a good job) then one becomes demoralised and that saps ones strength to carry on.

As people we need acknowledgement, as a human we all have needs. But the coaches role so often demands that we forego acknowledgement, praise and recognition.

Conflicts exists

This isn’t an exhaustive list of the conflicts I’ve encountered and hopefully as you read this you can see solutions – I can myself! But what I want to say is: these conflicts exist, I’m sure other coaches have them and even when there are solutions those solutions need to be applied.

Living with these conflicts can be hard, mentally and emotionally. Burnout happens to coaches.

And organizations get fed up with coaches who don’t deliver change, don’t turn up to non-team meetings, keep asking for money, don’t crack the whip or exceeds their (none existent) authority.


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Want to join a (free) online workshop?

Allan Kelly from Allan Kelly Associates

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Consider this a gift, its also an experiment. Numbers are limited so if you would like to join please e-mail me today – if it goes well I’ll repeat, although I might ask for money next time.

I’m going to tun an online workshop entitled: Stories and Value.

Participation is limited to a 16 and its going to be first come first served – blog/newsletter readers are getting the first chance to sign-up.

This is based on my existing “Requirements, Backlogs and User Stories” workshop which has itself mutated into a discussion of stories and value. The workshop will run as a series of 90 minute sessions, one a week for four weeks online.

I want the workshop sessions to remain interactive, I’m sure I will use some slides at some point but I want to keep it interactive. So I’m going to limit participation to 12.

The draft schedule is:

  • Workshop 1: How value influences our thinking
  • Workshop 2: Good and Bad User Stories
  • Workshop 3: Estimating story value
  • Workshop 4: Time value profiles and closing discussion

I plan on using exercises in throughout and I think I know how to run them online. And I want discussion! – I may even set a little homework between sessions.

But in all honesty, it’s an experiment. So, I’m not planning on charging for this – it is Free!

If you find it valuable you can make a payment – like those “pay what you like” restaurants. That will itself be feedback.

I’m thinking Wednesday, 3pm UK time so those in mainline Europe could join too (sorry US and Asia, maybe next time); on a Zoom conference. Start next week, April 1 ? – once I know who’s in we might debate this between ourselves.

My thinking is still developing on this so let me know if you have any ideas to contribute. (And if you can’t join but want to let me know, feedback is valuable too! Likewise, if you are tempted but want to see something different please tell me and I’ll see what I can do.)

So, if you want to join these sessions please e-mail me, allan@allankelly.net.

This is a minimally viable experiment so its all a bit crude.

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#NoProjects everywhere

Allan Kelly from Allan Kelly Associates

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After years of shared #NoProjects advocacy I finally for to meet Evan Leybourn exactly two years ago. Over lunch in a Melbourne cafe we talked #NoProjects and how we were both moving on. It may have been a little pre-emptive and some might call it arrogant but we felt #NoProjects was triumphant.

Two years on and projects are still with us, projects aren’t going away anytime soon but the ideas behind #NoProjects are mainstream. The leading thinkers in the software/agile/digital space generally support the thesis – certainly nobody is arguing the case for projects. Cutting edge teams don’t use projects. The language of projects remains (unfortunately) but the supremacy of the project model increasingly looks like a historical footnote.

Two years on from that lunch and it is clearer than ever that the (digital) world is moving away from projects. This was really brought home to me last week when I joined an unconference organized by the McKinsey consultancy. Nobody said “#NoProjects” but nobody was talking projects. Nobody was advocating more project managers or new project management approaches. The CTO of a bank came pretty close to saying “#NoProjects” but why bother? – not saying it meant it was accepted.

#NoProjects is in your face. #NoProjects is an invitation to start a flame war. #NoProjects is confrontation in itself. #NoProjects is very negative. #NoProjects doesn’t tell you what to do only what not to do.

Back in 2013 #NoProjects needed saying, Josh Arnold, Steve Smith and myself started Tweeting it to death – Evan came later. (I think it might have been Josh who first used the tag.)

As much as I’d like to take all the credit we were just the public face of #NoProjects. We were far from alone. Woody Zuill and Vasco Duarte started the #NoEstimates movement about the same time. While in my mind #NoProjects and #NoEstimates are different things many people see them as two sides of the same coin.

I’d first heard Mary Poppendieck talk candidly about problems with the project model over dinner at Agile on the Beach 2011. Many, many, other people were reaching the same conclusion. Once you start looking at the project model, especially in an agile environment, the problems are easy to see.

The logic against projects can be overwhelming but exposing it was a career threatening move. Even today being an open advocate for #NoProjects means there are jobs you cannot apply for. None of the original names will ever be considered for a project management job.

Look around you today: The Project Manager role is being replace by the Delivery Manager role.

SAFe is a #NoProject model.

Spotify is a #NoProject model.

Continuous Delivery is a #NoProject model.

And my own entry: Continuous Digital is certainly #NoProjects (it was written to tell you what to do instead of projects).

Sure masochists can add projects to SAFe, Spotify and CD but why? These models work well enough without projects.

Even Government departments suggest funding teams not projects.

Today, at every conference and event you will hear people say “Products over projects.” There is a realisation that products last, projects end – who wants to work in a business that plans to end?

Again, to be clear: I’m talking about the digital world, what we used to call software or IT. I don’t know about construction, transport, policing or whatever other discipline you might want to draw a parallel with. I’m sure, some projects will always exist. Somethings do end. Even I will end one day.

That the IT/software/digital world can do better than projects is now recognised. Other management models create more valuable outcomes.

One might say that #NoProjects is heading into retirement. As Josh said:

“The first rule of #NoProjects is not to talk about #NoProjects.”

So don’t wave the red flag of #NoProjects and rub peoples noses in it. For your own benefit understand where the project model goes wrong. Use that knowledge to watch for problems such as goal displacement, commitment escalation, imaginary triple lock contracts, undercutting quality, control through planning, value destruction, cost of delay ignorance, Diseconomies of Scale of course, and unlearn the project funding model.

(If you haven’t already check out my own Project Myopia or Evan’s #NoProjects book.)

Then, set a course for a better world: call it SAFe, Spotify, Products, Continuous Digital, Continuous Delivery or whatever you like. Aim to harness the power of early release, evolving design, requirements and learning. Retool your governance process and management models.

Use the carrot not the stick.


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All about Agile on the Beach

Allan Kelly from Allan Kelly Associates

This week has been a bit of a feast about Agile On the Beach. So here is a list of this weeks writing and some previous posts.

And some older entries that explain us:

This possibly shows that AOTB takes up far more of my life than it should! 🙂

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